November 13, 2013
“The New Environmentalists, from Chicago to the Karoo,” Mill Valley Film Group’s short documentary film featuring the 2013 Goldman Prize winners, made its international debut at the 20th Annual Environmental International Film Festival (FICMA) last week in Barcelona, Spain.
Goldman Prize winners Humberto Rios Labrada (2010) and Rossano Ercolini (2013), together with Will Parrinello from Mill Valley Film Group, attended the festival as representatives of the Goldman Prize.
The film screened at the Barcelona University in front of a packed house. Joan Marc Simon, head of Zero Waste Europe, attended the event and participated in a lively discussion with the Prize winners and audience members after the film. The discussion brought greater awareness to Barcelona’s Zero Waste program and highlighted ways local film-goers could get involved.
Ercolini, an elementary school teacher from Italy, won the Goldman Prize in 2013 for leading a public education campaign about the dangers of incinerators in his small Tuscan town that grew into a national Zero Waste movement. His story is one of those featured in the film.
Labrada was awarded the Goldman Prize in 2010 for the influential role he played in revitalizing Cuba’s farming industry. By encouraging a return to crop rotation and seed diversity, Rios helped decrease Cuba’s dependence on chemical fertilizers and increased the productivity and sustainability of Cuba’s farms. Labrada frequently travels to and works in Spain.
2010 Goldman Prize winner Humberto Rios Labrada performing a song with his sons at the film festival.
2010 Prize winner Humberto Rios Labrada (left) with Will Parrinello (right) from Mill Valley Film Group and his wife (center).
Will Parrinello from Mill Valley Film Group with 2013 Prize winner Rossano Ercolini and partners.